Benedict KC: Creative


Case studies of the social media work I am most proud of.


Organic Care

Facebook & Instagram - In charge of community management and media buying of Organic Care's social media platforms during their summer campaign. After reporting I was given the opportunity to direct Organic Care in a new direction crafting a social presence, content format and tone of voice relevant to the target market.

Results - 500% growth in fans, 5 million impressions, 10,000+ interactions, 800,000+ video views.


Facebook: Took charge of the revamping of a Facebook page for a famously 'TV-only' brand. Developed a video led content strategy with sharability at it's core.

Results: Grew page from 126 to 110,000+ in six months, over 28 million total video views. Brands became interested in advertising in this space with eight marketers entering into short term content deals with Whatsnew?



Gillie and Marc

Facebook, Instagram & Blog: Produced Facebook posts and videos from ideation to live, many in the space of an afternoon.

Results: Increased social engagement by 50%, Facebook page growth of  19.5%, Instagram growth of 38%. Videos featuring artworks saw the featured piece get purchased as a result of the ad 50% of the time.

Eveready Hottest Toys 2015

Facebook & micro-site: Eveready Hottest Toys, a Hottest 100 style voting system where parents voted for their favourite toys with the incentive they could win them for their child. 

Results: Page growth from 46 fans to 6000, 800,000 original website visits, 300,000 total entries and average 1:30 time spent on site.


Social Responses

My first experience in social media was in Facebook moderation.

Pictured are some of the clients I have done daily moderation work for on Facebook, Instagram, Twitter and Pinterest.

See some of my favourite moderation moments here.