Benedict KC: Creative
 

Social

Case studies of the social media work I am most proud of.

 
 

Organic Care

Facebook & Instagram - In charge of community management and media buying of Organic Care's social media platforms during their summer campaign. After reporting I was given the opportunity to direct Organic Care in a new direction crafting a social presence, content format and tone of voice relevant to the target market.

Results - 500% growth in fans, 5 million impressions, 10,000+ interactions, 800,000+ video views.


Whatsnew?

Facebook: Took charge of the revamping of a Facebook page for a famously 'TV-only' brand. Developed a video led content strategy with sharability at it's core.

Results: Grew page from 126 to 110,000+ in six months, over 28 million total video views. Brands became interested in advertising in this space with eight marketers entering into short term content deals with Whatsnew?

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Gillie and Marc

Facebook, Instagram & Blog: Produced Facebook posts and videos from ideation to live, many in the space of an afternoon.

Results: Increased social engagement by 50%, Facebook page growth of  19.5%, Instagram growth of 38%. Videos featuring artworks saw the featured piece get purchased as a result of the ad 50% of the time.


Eveready Hottest Toys 2015

Facebook & micro-site: Eveready Hottest Toys, a Hottest 100 style voting system where parents voted for their favourite toys with the incentive they could win them for their child. 

Results: Page growth from 46 fans to 6000, 800,000 original website visits, 300,000 total entries and average 1:30 time spent on site.

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Social Responses

My first experience in social media was in Facebook moderation.

Pictured are some of the clients I have done daily moderation work for on Facebook, Instagram, Twitter and Pinterest.

See some of my favourite moderation moments here.